Online Marketing Archive

Why Your Business Needs Local SEO

In 2014, Google launched a new algorithm that revealed the search giant’s bias towards small and medium enterprises (think of local mom-and-pop stores). While being a giant brand still held a lot of weight on the search engine results page, with local SEO campaigns, the smaller business may be holding all the aces. For digital [&hellip

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How Office Cleanliness Results in More Business Profit

Office cleanliness may not always be a company’s priority (business first, as they say) but employers and employees must be aware of its importance. From dusting off desks to putting out the trash, a clean and organized workspace helps in many ways. But, do you know that it can also maximize a company’s profitability? Here's [&hellip

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Building an Influential Social Media Presence

Social media marketing is deceptively easy and simple, but creating accounts on Facebook, Twitter and Instagram aren't enough to build a strong presence on this platform. Building a strong brand in these networks wherein you have influence and a wide reach takes time and a lot of effort. How can you build a significant presence [&hellip

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Out with the Old, In with the New: Is It Time for a Rebrand?

Change is inevitable. Business owners such as yourself are very much aware of this sentiment because of the concept of rebranding. Everything might seem smooth sailing now, but eventually, you will need to shake things up to match consumer tastes and demands. How can you tell that it is finally time to rid your brand [&hellip

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3 Awesome Activities to Spend Time with Your Best Friend

If you’re a single lady, you’ll know that a date with your best friend is often better than going out with some guys. Dating can be pretty complicated. There’s a chance that you’ll come across guys that are obnoxious, boring, or simply not a good match for you. If you’ve been having bad dates lately, go [&hellip

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The Myth (Or Truth) Of Bad Publicity

Consummate showman and businessman P.T. Barnum was famous for his thoughts on publicity: “I don’t care what you say about me, just spell my name right!” This perhaps brought about the birth of the phrase, “There’s no such thing as bad publicity.” This hounds the practice of every PR agency out there, and for good reason. No Such [&hellip

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Laying Down the Foundation of an Effective Ad Campaign

You may think that advertising evolves with the advancement of technology, new ideas, and different mediums that allow people to convey a brand message. Despite what others say, certain fundamentals remain the same. It’s only that perceptions and the way people consume content change. Knowing the pillars of marketing enables you to turn to a set [&hellip

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3 Ways to Kickstart Your Online Marketing Plan

As a business owner, nobody expects you to know all the ins and outs of online marketing, but you are expected to use it anyway to promote your business. If you don’t, you’re missing out on a hefty number of leads that you can turn into actual customers. This is because more and more people [&hellip

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45 Characters that Grab Attention? Challenge Accepted

News flash: Expanded Text Ads gave AdWords advertisers the chance to work with 45 characters. What are you going to do? The change, implemented last July 26, has set its completion by October 26, and it’s not just any change — it’s a big one. It requires an entire overhaul of your PPC marketing strategy. [&hellip

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Ad Agencies: Qualities You’re Willing to Work With

The success of your brand depends on the skill of your marketing team. When you find yourself launching a new product or service, you would want it to be in the hands of people who know what you stand for. Not only are you selling your products to earn revenue to keep the company going, [&hellip

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