Online Marketing Archive

Promotional Product Efficacy: Not a Myth

To say that investing in promotional products and corporate gifts in NJ is a waste of money is naive. As a matter of fact, the study by the PPAI (Promotional Products Association International) revealed that promo items trump traditional media and the Internet as an advertising tool. With over 1,000 surveyed respondents that received a [&hellip

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Why Local Advertising is Good for Your Start-up

No matter how small your advertising budget is, it still matters. In fact, the smaller your budget the more discriminating you should be about where you spend it. If you use that limited budget to try a shotgun approach, you might as well be throwing it away. Local advertising works better for small businesses. It’s [&hellip

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3 Web Design Factors That Will Turn Visitors Into Actual Customers

The purpose of good web design doesn’t just end with making your website look good and appealing, but in making it effective in improving your conversion rate. Mobile-friendly, easy-to-navigate, and fast-loading web design is important for people who come across your site to actually stay, get to know your brand, and become a customer. Here [&hellip

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Online Video Marketing: Taking the Digital Landscape by Storm

The process of promoting and marketing a product has gone a long way since the introduction of the Internet. Information dissemination has never been this easier on a worldwide scale. According to 71% of marketers, videos have stood out as one of the best ways of marketing a product. Here are specific reasons videos are [&hellip

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Next Level Branding: Using Online Video Marketing

If you want to find out the best ways of reaching your target audience online, the figures say it all. In 2016, there is a possible rise on video ad expenditures to more than a third of all Internet ads spending. Experts also predict that this will take up 55% of online consumer traffic next [&hellip

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3 Mistaken Beliefs Keeping You from Mobile Success

Google’s recent announcement that a website’s mobile-friendliness will soon be a ranking signal only confirms the notion that mobile is the future of marketing. As Facebook explained during the Mobile World Congress, mobile phones and gadgets are becoming more entwined in our lives. In places like Australia, for example, iPhones and high-end smartphones are the [&hellip

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A Beauty & a Beast: Why You Need Powerful Web Design by Professionals

Whether you are planning to get your website designed or upgraded, you will find many professional companies in San Diego whose services you will find invaluable. These firms employ a number of technologically qualified experts trained to handle this kind of projects and are also familiar with the latest techniques and updates in the field. [&hellip

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SEO Common Strategies and Techniques

Search Engine Optimization (SEO) is a marketing strategy that makes your website prominently visible. Many companies specialize in this field and provide their services for hire. Like all successful endeavors, there are some techniques and not-so-secret strategies that they employ. The following tips will increase web traffic and can help you remain ahead of competition: [&hellip

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4 Easy Ways to Boost Your Content’s Shareability

Everything that can be said has likely been said before, at least, in the world of content marketing. Marketers now need to find new topics to talk about, and interesting ways of talking about it. When it comes to professional SEO services and content marketing, one of the ultimate goals is to get content shared. [&hellip

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Lead Nurturing: An Effective Technique to Improve SEO ROI

It all began with radio, then the television, and now social media. Yes, social media has become one of the primary channels the public uses to share, consume, and digest information. If you’re still unconvinced that we live in the age of social media, you might want to look at different statistics from various social [&hellip

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