selling insuranceCan an agent or broker survive without field marketing organization (FMO)? It may have been possible, even necessary, when FMO wasn’t around and insurance companies had to make do with their own sales force. notes, however, that this may no longer need to be the case. Most carriers rely on FMO to handle insurance sales for agents and brokers.

Reaching Out For Sales

Modern health and life insurance companies are focusing on their bottom lines and making sure that they have a sellable product. With the wide array of health insurance companies and policies, however, an agent would be hard put to find a fit for clients. It is easy to get lost among all these plans, liens, limitations, and benefits, after all. FMO provides the quotes from various carriers to the agent.

FMO as Middle Men

FMO coordinates the materials from the carriers and transmits them to the agents. They, in turn, feed the carriers with sales and a ready sales force. This is where the multiplicity of plans and offers come to a simplified position. The FMO sifts through the various plans on hand and finds possible options for the client. These are sent to the agent, and the agent presents to the client. This is not a foolproof way to get the client to sign. The chances of a fit, however, are better than traditional methods.

FMO solidifies its position with agents by providing pre-sales and after-sales support. Support is also given to agents, as well as monitoring tools, and other management software which ensures the proper workflow for the agents.